Russian fashion brands saw their e-commerce sales increase by 30 percent last year. The popularity of these brands has been attributed to the Russians' fascination with otherness, their preference for earth-toned fabrics, and their love affair with leather. This article will explore the Russian fashions and their love for leather.
E-commerce sales of russian clothing brands rose by 30% in 2018.
Despite a slowing economy in Russia, Russia's fashion market has remained fairly stable. The sector's success is due to the country's high-spending consumers and price conscious customers. While online channels have gained market share over the years, there are still significant challenges. One of those is the lack of credit card availability and widespread mistrust in the internet. If you are able build a strong online presence, you might be able succeed in Russia.
Russia is seeing independent retailers gain popularity. 12 Storeez is one such brand, which was founded by twin sisters Marina Golomazdiny and Irina Golomazdiny in 2014. The company sells 12 collections per annum and has over 1.4million Instagram followers. The country is also seeing the rise of concept stores.
Russians' fascination for otherness
Russia was under the control of a strict regime during the Cold War. This regime was anti-western values including religious tolerance and gender equality. These values were foreign to Russian culture and older Soviet-era Russians. This opposition led to the establishment of closer relations with Russia's Church and the promotion of the ideas of Eurasianist philosophers including Ivan Ilyin.
Russia is a country that straddles the western and eastern worlds. In many ways, it is incomparable to its neighbours in Europe. The Cold War further demonized the country. "Russians hellbent in taking over the whole world" became the most famous villains in Hollywood movies. These negative perceptions led to the nation being both suspicious and curious about the rest of the world.
They are drawn to earthy colours in clothing
Athleisure has seen a surge in the popularity of earth tones. These colours are versatile and can be paired with nearly everything. They can be used in sportswear especially in jersey and also as outerwear. Layering is another popular method to wear earth tones.
The earth tone color palette consists of browns, tans, and sienna, along with variations of green, blue, and orange. During the spring, these hues can be particularly vibrant. This palette is versatile and gives off a casual, relaxed vibe.
Their obsession with leather
Russians have a strong affinity for leather. It's no secret that they love leather products, and this carries over into their fashion style as well. Although men prefer dark colors, high heels are a popular choice for women. Although Russians may be very different from Westerners when it comes to their dress sense, there are many similarities. Leather jackets are a common part of Russian fashion, and both men and women love leather.
FAQ
How can I make clothes from scratch?
You will need to learn how you can sew if you want to make your own clothes. There are many tutorials that can help you learn how to sew.
Simple clothes such as shorts and T-shirts can be made without any sewing skills.
For attaching buttons and zippers you can use fabric glue in place of sewing.
What is the main difference between men & women?
Men and women both like to be stylish. They both care about their appearance. Women tend to dress better than men. But women don't always dress worse than men.
Women care more about being feminine. Women are more interested to make themselves attractive.
Men are more drawn to masculinity. Men prefer to look strong.
What are some of the most common fashion trends?
Trends are short-lived fads. They are short-lived fads that change frequently. Fashion designers know this and have an eye on what is hot right now.
They create collections according to current trends and then market them at different times throughout a year. These collections are often called seasonal because they change seasonally depending of when they were made.
Spring/summer is the most popular season for fashion design. This is because summer is the best time to wear light and airy clothes.
As winter approaches, clothing tends become heavier and warmer. This is when people are more likely to wear sweaters, scarves (boots), gloves and coats.
Do I really need so many pants to be comfortable?
Pants can be purchased for as low as $10 or $100. You could spend as much as $1,000 on a single pair.
This amount doesn't necessarily mean you have to spend so much. You should think about whether you really need to spend that much on pants.
This is especially true if you plan to wear them every day. In this case, it makes sense to invest in a good pair of pants that will last more than a year.
What do I need to match my shoes with?
Yes! It's important that your shoes match your outfit. It is a great idea to ensure that everything looks good together.
It doesn't make a difference if you're wearing sneakers, heels, or both. It matters only that your shoes and heels match.
How do I know which clothing style fits me best?
It's easy to tell which type of clothing looks best on you because you have a unique body shape. You can see yourself in the mirror and determine what fits you best.
Some people look amazing in certain clothing styles and others in other styles.
Shopping is a time to consider your personal tastes when selecting a style.
For instance, if you prefer wearing dresses, then you might want to try on a variety of styles.
Statistics
- GIVE 20% OFF, GET 20% OFF. (asos.com)
- According to Water, [41] The annual Academy Awards ceremony is also a venue where fashion designers and their creations are celebrated. (en.wikipedia.org)
- Finally, Express carries petite sizes, which, according to the retailer, are meant for women 5'4″ and under. (collegefashion.net)
- The middle 50 percent earned between $42,150 and $87,120. (en.wikipedia.org)
- For her AW15 menswear show, according to Water, "where models with severely bruised faces channeled eco-warriors on a mission to save the planet." (en.wikipedia.org)
External Links
How To
How to Choose the Right Accessories for Your Fashion Style
The Best Accessories to Match Your Fashion Style. We will be looking at various accessories, including jewelry, handbags and scarves, watches, belts and ties, as well as sunglasses, rings, belts and shoes.
It is important to understand what clothes are best for you. It is important to dress according your age, body shape, or gender. Avoid wearing long shirts or skirts if your gender is male. They will make you look like you are a girl. If you are a woman, however, it is best to avoid wearing too many short dresses or shorts. They will make you appear younger than you actually are.
To find accessories that match an outfit, consider the colour of the clothes. It is a good idea to match the colors of your clothes. By doing this, you will not clash with the outfits. In addition to that, you should consider the size of the clothing you intend to wear. If your clothing is heavy, choose small accessories that will go with it.
When choosing accessories, you should keep in mind the season. For winter, bright colors are better than pastels. Also, make sure to test their durability before you buy accessories. It is possible for accessories, such as necklaces and earrings, to break easily, so it is important that you only purchase durable items.
When shopping for accessories, you should also consider the cost. There are many cheap accessories available in the market. However, they might not last very long. You should look for quality products that last longer and are less expensive.
A second factor to consider when shopping accessory is the material they are made of. Materials such as leather, silk, cotton, wool, and synthetic fibers are durable and easy to maintain. However, there are many cheaper alternatives, like nylon, vinyl, and plastic. They are also easier to clean and maintain.
Consider the design of your accessory. You should choose a product that suits your style and personality if you are buying one for yourself. Accessories that are appropriate for the person wearing them should be purchased if you are purchasing one to yourself.